Digital Deepak Internship Program to become T shaped marketer
Want to join the digital Deepak internship program, but are you the one who has many questions inside you and being in a confused state whether to go for it or not, Want to know about the things from the person who has done the internship !!!
Then, you are at the right place!!! Before I begin with, let me introduce myself,
I am blogger I am an intern of Digital Deepak batch 10, I do have 9 plus experience in marketing and sales in the Real estate and eCommerce industry. here I will let you know the following things as many people asked these things with me before joining the internship.
Why I have joined this internship
About DDIP(Digital Deepak Internship Program)
What I Learned in this Internship
What you will be learning
How it is working now& Cost ( Fees)
Who can Join this program & Why?
Frequently asked questions
Why I have Joined this internship
As everyone does the searching on the internet, I also search for unknown things on the internet, One glad day I could come across to know about Mr.Deepak Kankaraju article. then I felt awesome and I subscribed for the emails from him. Every day when I receive mail or I read his article I felt motivated, overwhelmed, and blessed to read such articles. Then As the need to progress in my career and develop my knowledge I also enrolled in his courses which is a very good step for me.
I always admire Deepak that he will make people understand things in a better way, easy way. Also, he will grab your attention on that particular article or course whatever you read/listen to.
One best thing about him is that he will share his experience through which we should not experience the same in our learning or experience. and he teaches which is going to work for his students, not the junk. I would say he is more Subjective.
What we see in courses we may know these things are there, but how we can execute the things in our life is much important. What more special about this internship is you will get back what you pay as a deposit, This line strikes me , let me just join and check what is there that we can do. i want to experiment myself what exactly my knowledge where i should focus on , what is my future , so on
So I Joined this beautiful internship Program by Digital Deepak
DDIP program launched in December 2020( Batch 1) , seeing the overwhelmed response he started doing the program consistently. It is a paid internship where you will have to pay some security Deposit before joining this program.
This program designed in such a way that there would be learnings and recordings, live sessions, Q&A sessions for every week which they have designed. there will be 8 to 12 weeks for all the classes. After the class, assignments will be given on every class against what you have learned on that particular day, you will have to submit the assignments within the deadlines given. there will be assignments verification and validation. Once your assignment is validated then you are eligible for the earnings on the particular week.
here you can earn more than what you paid if you are assignments are in top performance lever among all the interns.
This program is designed for people who are very lazy in implementing and executing practically. yes if you want to learn digital marketing by doing the things then this would be the right internship.
This program will make you be a successful digital marketer, not only a digital marketer, Better Marketer in the field.
What I Learned in this Internship
For batch 10 , there was 8 weeks program with containing following classes
Week2: Finding a niche and Creating Customer Avathar
Week3: Creating the best ever sales copy
Week4: Creating own Website & Its factors
Week5: Email Marketing & Marketing Automation
Week6: Google Ads & Facebook Ads
Week7: Advanced Ads and Lead Generation Techniques
Week8: Launching your own Product
Week1: Marketing Fundamentals & Content writing
here he taught us about
how marketing works,
how it became digitally all over the world,
what are the basics you should know when you becoming a marketer
how economics effects marketing
How we should set a goal towards our life and career
how exactly digital marketing works
After teaching all these he made us to write about the things what you have learned . I am very new to writing. I do not know how blog writing can be also, but he made me to write , yes he made all of us to write. Being unknown to the writing I could make top 18th position while reviewing the assignments among 700 interns. Why i am saying this because you may not know what is your will power and capability . you can only know when you start doing it. i was very happy with the first assignment.
Week2: Finding a niche and Creating Customer Avathar
here he taught us about the niche finding in deeper way such as finding a niche, subniche, micro niche . then
and also he taught about how we can understand our customers or buyers in better way
Identify our customers
we should find the customer avathar
what are their likes and dislikes
what they are exactly looking for
what are their problems
what their challenges
what are their goals
Week3: Creating best ever sales copy/ Copy writing
here we learned about the sales copy, etc
what exactly sales copy,
how does it work,
what are the skills are needed to write a sales copy,
how anyone can write a good sales copy.
Week4 : Creating your own blog / Its factors
here i came to know about the website
how website/blog works ,
what is cms ,
what is domain,
what is hosting,
how exactly website works ,
what are the plugins we have to add ,
how we can post our blogs etc
Week5: Email Marketing & Marketing Automation
here you are learning main factors of digital marketing,
how you can create your own subscriber list ,
how you can fetch them to your email marketing tool,
why we required email marketing,
how we can automatically respond to them
how we can automate the marketing process ,etc
Week6: Google Ads & Facebook Ads
here you are learning the lead generations through paid ads
how google ad works
how you can create conversions
how conversions will work
what are the campaigns you can run through google ads
how facebook ad works
what is facebook pixel
how facebook pixel works
what are custom conversions
how you can setup custom audience
how you have to run conversion ads etc
Week7: Advanced Ads and Lead Generation Techniques
here we learned about the techniques which involved in lead generation, like
Integrated digital marketing
Conversion rate optimization
lead generation techniques which involved while creating ads
Week8: Launching your own Product
Launching your own product with your own niche is maximum what i can tell the beneficiary of your internship program, i never thought of creating own product , but i have created a ebook with my own niche of giving sales techniques and strategies which made to be proud myself that i am able to create my own product . Thank you for making us a proud student of yours.
After batch 1,2,3 , Deepak asked the feedback about the internship program, he tough to give more value add on classes and learnings to his students what else we could add in upcoming batches , so he took all the feedback from the interns , then he designed very beautiful structure for upcoming interns. so here i liked the most part is that he listen to you , yes he listen to everyone . here is the structure what is going on now , Also he shared all this new recorded videos with our existing interns to keep updated with things and his encouragement towards his students always did not fail at any time.
Week 1: Success Mindset
Week 2: The Law of Marketing
Week 3: Discovering a Profitable Niche
Week 4: Creating a WordPress Blog
Week 5: Becoming The King of Content
Week 6: Social Media & Networking Mastery
Week 7: Lead Generation & Email Marketing
Week 8: Mastering Facebook Ads
Week 9: Mastering Google Ads
Week 10: Search Engine Optimisation (SEO)
Week 11: Deep Marketing
Week 12: Copywriting
I would say in each section he elaborated practically as well as theoretically in all the topics , here
how you can think differently,
how you can transform yourself to success mind,
keeping a positive mind always,
how you can keep thinking at high standards,
dreaming big always towards your goal,
general ethics required for keeping success mindset,
how you can measure life with success,
how health and diet would impact your success. by being a digital marketing mentor he cares about everyone’s success in their life, that’s how this section is created.
In law of marketing,
Marketing basics and advanced things in marketing,
why we should know about marketing and master marketing,
communication is the base of all marketing,
How global economics is impacting in the market,
Digital marketing versus traditional marketing,
Direct response marketing,
how CATT funnel works in marketing,
Integrated digital marketing, Personal branding.
In discovering your niche,
importance of selecting a niche,
infinite wealth through specialization,
what is your purpose in life and its task ,
the making of a legend,
The creative force-source of infinite power,
Strategies to find your niche,
Becoming a T-Shaped expert in your niche,
Discovering Market Needs in your niche,
Creating Customer Avatar,
how you can be in the top list at your own niche.
In Creating a WordPress Blog ,
Importance of having a blog,
Why you should build your blog/website on WordPress,
Different DNS Servers,
Choosing a web hosting server.
what are the plugins you can add
necessary things of website
In Becoming The King of Content,
The evolution of content marketing,
The power of personal branding in content marketing,
Inception: What comes before content,
Incubation: The Process of Creation,
Telepathy: Distributing the content & Feedback,
Influence: Content that drives traffic,
Overcoming the resistance/challenges in creating contents,
The Search Ecosystem (Platform, Business & Users),
Content Marketing & SEO,
On-Page SEO & Off-Page SEO,
Keywords & Keyword Research Tool,
Offering SEO Services as Freelancers.
Deep Marketing: this one he is yet to start , i will update it soon.
Copywriting: here ass i mentioned earlier, more would be on writing a creative sales copy, why it is required , what are the skills required , how it will impact your sales .
How it is working now& Fees
Current programs are running for twelve weeks , where every week will be recorded sessions given to you about 60 minutes to 90 minutes in given the login credentials for you.
you will be also part of bonus sessions of personal branding, digital mentor, digital freelancer in your own niches.
you will be given weekly assignments after every session with specified deadlines such 7 days or more than that.
Once your assignment is submitted within the deadlines , there will be verification and validation done to your assignment by pixel track team, if approved you will be eligible for weekly rewards as your cash back from your security deposit.
and I am sure you also can do and submit the assignments , it will quite simple and can able to complete by anyone.
i hope this chance would be your golden opportunity to get all your hidden talents to come out and show to the world and becoming a mentor.
there will be support team assigned to you by pixel track team , for all your queries and doubts can be clarified for every session, and Q & A Live sessions also would be there as part of the program,
Now coming to Security deposit or fees for the program would be around 20k to 25k for current batches , prices may go up for the upcoming batches.
Is it possible to join this program along with a full time job?
yes you can join the program while working also, it wont affect you anytime since the sessions are recorded , you can watch on your own time and submit the assignments . you just need to invest your 2 to 3 hours to watch and complete the assiggnments.
I am in the final year of my graduation, should I join the program now
yes it is for college students , freshers , non freshers , everyone who can join and start your career in digital marketing field.
As a part of the assignments, we have to run Facebook and Google ads, who is going to bear this cost, is it included in the internship fees?
This learning cost you will have to bear , Facebook ads, google ads cost is not part of the program ,you can invest according to your finance but minimum would below Rs500/-
If the Program is Free, How does Digital Deepak earn?
The program is free only for those who sincerely complete their assignments and submit it on time. And according to Deepak, the assignment completion rate is usually more than 90%, which means the 10% who miss the deadline and are unable to submit the assignments on time, their cashback is rejected, which is a source of income for Digital Deepak.
What are the additional costs involved apart from the Internship fees?
the additional costs would be including google ads, Facebook ads cost. And to get with your own blog, you will have to register a domain and buy hosting which will cost Rs 1000/- to Rs 1500/-
Who is this internship is not for ?
Who does not want to take any action in their learning cycle, just keeping the state that i know? Who are just looking to take the course for getting a refund of the money what you have paid who do not have aspirations in life to reach your goal if you are not looking digital marketing field as your own business
Who is this internship is for?
Students : if you are just coming out of college , does not where to start , this internship is right choice for you. if you are passed out already and not having job , and blank out completely about your career , then you can start immediately Employees / Professionals: you might be one of the marketing-based who wants to improve yourself to the next level of your career, then this is the perfect choice for you. you might be one of the skills-based people in one sector like content writing/google ads / SEO, want yourself upgraded by knowing all the digital marketing sectors then this is for you. if you are not happy with the current job or field, and want to switch your field to digital marketing and does not know where to start, this is the best choice for you Entrepreneurs/Business owners : if you are looking for digital marketing for your business if you have not started , then this is for you if you are already using some digital marketing activities, does not know the major things in digital marketing , then you can start if you are struglling with content and automation , you can start immediately Work on your ideas for lead generation and the business without spending much
i bought courses online, i learn courses for free also, but i did not able to execute what i learned , since i was not expert in anything . now because i am doing it , i am can be expert for any choosen topic.
Not restricted to adults alone, lifestyle diseases have started hitting kids as well. The shift in purchasing power and the coming in of technology has changed the way our life functions now. Less physical activity, more availability of resources and no time to spare, we have become preys to some extremely uncommon diseases our grandparents had never even heard about back in the 60s and 70s. While there are communicable diseases like malaria, cholera, polio, which can be managed with the help of proper treatment, there are lifestyle diseases which can be prevented if healthy active lifestyle is followed.
Globally, 14.2 million people between the ages of 30-69 years, die prematurely each year from diseases like heart attack, diabetes, and high blood pressure. Some of these diseases have emerged as more fatal than hereditary diseases or infectious ones. Some of the most common type of lifestyle diseases are the following:
Obesity: We are all familiar with the word and yet tend to ignore it. To see whether you’ve reached this stage, check your BMI. If it is higher than 25, then you are in the obese category. Unhealthy eating habits, stressful lifestyle, reduced physical activity translates to obesity. Anybody who is overweight suffers from breathing issues, blood pressure, cardiovascular diseases, diabetes etc. This is also the first step to your body attracting all kinds of other lifestyle diseases. According to the National Family Health Survey, India ranks second with 155 million obese citizens and this number is increasing at 33-51% every year.
Type II diabetes: As mentioned in the first point, obesity is one of the primary causes of Type II diabetes. Type II diabetes is the non-insulin form which develops in adults due to poor eating habits and bad lifestyle choices. India has the largest number of diabetics with type II at 40.9 million. This number is increasing with kids entering the bandwagon.
Heart diseases: Any irregularity or abnormality which affects the heart muscle and blood vessel walls can be referred to as a heart disease. Smoking, diabetes and high cholesterol contribute to its development in the body. India ranks number one when it comes to cardio patients with 50 million suffering heart health issues.
High blood pressure: 100 million in India suffer from high blood pressure. Some very common reasons for high blood pressure are stress, obesity, genetic factors and unhealthy eating habits. When the reading in the blood pressure machine is 140/90 or higher, your blood pressure is high. Once this happens, you will feel severe discomfort.
Cancer: Due to the stressful lifestyle that we lead now, our body’s immunity has decreased. This means that the white blood cells lose their power to fight the viruses that enter our body. Because of this, there may be an irregular cell growth, which can be concluded as cancer. Cancer can be caused due to many reasons like prolonged smoking (lung cancer), too much exposure to the sun (skin cancer).
Stroke: When the blood vessel carrying blood to the brain has a blockage leading to an oxygen deficiency for the area of the brain it carried blood to, the result of this is called stroke. High blood pressure, if not taken care of in time with proper treatment, can lead to a stroke. Stroke can also be caused due to hereditary reasons.
Causes of lifestyle disease : change of lifestyle,of people wrong dietary habits, excessive use of packed and junk food
Ayurvedic medicine (“Ayurveda” for short) is one of the world’s oldest holistic (“whole-body”) healing systems. It was developed more than 3,000 years ago in India.
It’s based on the belief that health and wellness depend on a delicate balance between the mind, body, and spirit. Its main goal is to promote good health, not fight disease. But treatments may be geared toward specific health problems.
it is also considered a form of complementary and alternative medicine (CAM).
Ayurveda and Your Life Energy
Ayurveda therapy explains that everything in the universe – dead or alive – is connected. If your mind, body, and spirit are in harmony with the universe, you have good health. When something disrupts this balance, you get sick. Among the things that can upset this balance are genetic or birth defects, injuries, climate and seasonal change, age, and emotions.
Those who practice Ayurveda believe every person is made of five basic elements found in the universe: space, air, fire, water, and earth.
These combine in the human body to form three life forces or energies, called doshas. They control how your body works. They are Vata dosha (space and air); Pitta dosha (fire and water); and Kapha dosha (water and earth).
Everyone inherits a unique mix of the three doshas. But one is usually stronger than the others. Each one controls a different body function. It’s believed that your chances of getting sick — and the health issues you develop — are linked to the balance of your doshas.
Those who practice Ayurveda believe this is the most powerful of all three doshas. It controls very basic body functions, like how cells divide. It also controls your mind, breathing, blood flow, heart function, and ability to get rid of waste through your intestines. Things that can disrupt it include eating again too soon after a meal, fear, grief, and staying up too late.If vata dosha is your main life force, you’re thought to be more likely to develop conditions like anxiety,asthma,heart disease,skin problems and rheumatoid arthritis
This energy controls your digestion, (how well you break down foods), metabolism and certain hormones that are linked to your appetite.
Things that can disrupt it are eating sour or spicy foods and spending too much time in the sun.
If it’s your main life force, you’re thought to be more likely to develop conditions like Crohn’s disease, heart disease, hight blood pressure and infections.
This life force controls muscle growth, body strength and stability,weight and your immune system.
You can disrupt it by sleeping during the day, eating too many sweet foods, and eating or drinking things that contain too much salt or water.
If it’s your main life energy, practitioners believe you may develop asthma and other breathing disorders, cancer, diabetics, nausea after eating, and obesity
Ayurveda Treatment study individual takes into account your unique physical and emotional makeup, your primary life force, and the balance between all three of these elements.
The goal of treatment is to cleanse your body of undigested food, which can stay in your body and lead to illness. The cleansing process—called “panchakarma”— is designed to reduce your symptoms and restore harmony and balance.
To achieve this, an Ayurvedic practitioner might rely on blood purification,massage , herbal oils, herbs, and enemas.
THE CONNECTION BETWEEN YOGA AND AYURVEDA Yoga and Ayurveda often go hand in hand, if you take a look at the Ayurveda retreats featured on this site you will quickly notice that yoga also features on many of the programmes, but what is it about the two that sees them paired together so often? Besides both originating in India many, many years ago, there are actually plenty of other ways in which the two disciplines bear similarities and complement each other. While each practice is distinctly different and has its own unique functions, the two also overlap in many ways which make them couple together so perfectly, here are just a few of them.
As already stated both Ayurveda and yoga originated in India, but more than that they also both stem from the same system of Vedic knowledge which dates back thousands of years. Born of the same ancient scriptures, it is to be expected that the two practices will have much in common, with the underlying principles and belief system behind them being the same.
The philosophy and methods behind yoga and Ayurveda are both similar, with the two systems both relying on natural means to achieve their aims. Both are based upon individuals being in tune with their own bodies and using natural methods to promote wellbeing. In Ayurveda you are required to identify your constitution type and then make lifestyle changes and/or undergo certain holistic treatments that will be able to achieve balance between the doshas (the internal energies that act within us all) and our environment. Meanwhile in yoga there is a similar focus on using natural methods, with yoga involving the physical movement and stretching of our bodies along with quietening the mind and being at one with the world around us to achieve its results. Ultimately, both focus on utilising the power of nature and being in tune with our own bodies and surroundings to see the best results.
The goal of both practices is ultimately the same; they both wish to aid you in becoming a balanced and healthy individual. Both are holistic methods which see an individual as healthy when the mind, body, and spirit are all balanced and in harmony with the world around them. While the techniques they use may differ, both ultimately result in the same outcome, and in fact can be used to make each other more effective. Certain yoga poses are thought to impact the different doshas as well as aid digestion which is an important part of Ayurveda, meanwhile certain Ayurveda treatments such as warm oil massages make it easier to perform certain yoga poses. While both techniques alone promise great results, when the two are combined the sense of wellbeing you will feel will improve even more.
The best way to truly experience and understand the connection between yoga and Ayurveda is to try them both.
In this article, I am going to talk about the basics of marketing and different components related to stuff that every marketer should know to be successful. I am sharing my personal journey which I learned at the beginning of my journey and I think it will be useful for all the beginners who start their journey in marketing.
in simplest terms marketing is an act of
quality of a product
through which a sale is made which builds trust, goodwill and branding starts here so before marketing a product or service marketer should think like end-user and focus on needs of ends user.
traditional mareketing and digital marketing
The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship etc.
The promotion of product and sevices through digital media or electronic mediume like seo, sem, ppc etc..
Traditional Marketing is not cost effective.
Digital Marketing is more cost effective.
It is not so good for Brand building.
It is efficient and fast for brand building.
Traditional Marketing is difficult to Measure.
Digital Marketing is easy to Measure with the help of analytics tools.
traditional Marketing includes..T.V.advertisementRadio.Banner Ads..Broadcast.Sponsorship.print Ads..
Digital Marketing includes..Search engine optimization (SEO)Pay-per-click advertising (PPC)Web design.Content marketing.Social media marketing.Email marketing.
now i am going to talk about marketing funnel
wealth = n^CATT
n stands for selecting niche while selecting niche which is one of the important factor if one select wrong niche then he will bound back so be careful at this step
one should consider passion, talent ant market
own should have passion towards something and should have the talent to create, build or solve and market play a major role because it has the ability to convert into sales, get name and fame. if you have a drawback in anyone of them then achieving your niche would be difficult
c stands for content
a stands for attention
t stands for trust
t stands for transaction
if we have quality, valuable content and know right way to communicate then it attracts people towards you and starts gaining attention here trust builds if you gain trust then success is guaranteed
after creating marketing funnel comes next is
integrated digital marketing
you should focus on all the components of marketing and do not stick to one if you have a quality product or service and focus on all the aspects that will achieve success if not you will bound back as all concepts are interconnected
Personal branding is the practice of marketing people and their careers as brands.
It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization.
Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging.
Your personal brand is how you promote yourself.
It is the unique combination of skills, experience, and personality that you want your followers to see.
It is the telling of your story, and the impression people gain from your online reputation.
as I am learning digital marketing for the past few days to become successful in this field. I have joined digital Deepak internship program to work practically and gain knowledge as a result I am sharing my experience through the blog and in one of my blog in a comments section I got a question about the topic and which i solved it in few minutes as result i got my first subscriber and also joined digital market platform where i help people from my knowledge as a mentor and my future plan is to start a start up in coming days
conclusion this is my journey in learning days and i am happy to share my knowledge and personal experience about marketing and related stuff marketing is not a rocket science it is understanding concepts and executing it in right matter the most so be careful at execution step and be successful
Ayurveda is one of the world’s oldest healing system. For centuries, ayurvedic herbs have been used to improve overall health and wellness. Here’s why you should include these 20 ayurvedic herbs in your daily lives
1.Turmeric Especially good for immunefunction (respiratory health) mentalwellbeing detoxification (skin health)
2.Ashwagandha Especially good for physical health (bones,joints) energy (glucose metabolism) immunefunction male hormonal function
3.Triphala Espically good for digestion (bowel function) detoxification (liver function) immunefunction
4.Tulsi Espically good for digestion, detoxification(liver function), immunefunction
5.Brahmi Espically good for mental well being, sleep, immunefunction
ಹಳೆಕನ್ನಡ ಕಾವ್ಯಸಂಗ್ರಹವನ್ನು ಎಲ್ಲರಿಗೂ ಲಭಿಸುವಂತೆ ಮಾಡುವುದೇ ಈ ಬ್ಲಾಗ್ ನ ಮುಖ್ಯ ಉದ್ದೇಶ.ಸಧ್ಯಕ್ಕೆ ಈ ಕೆಳಗಿನ ಕಾವ್ಯಗಳಿಂದ ಆರಿಸಿದ ಭಾಗಗಳನ್ನು ಈ ಬ್ಲಾಗ್ನಲ್ಲಿ ಹಾಕಲು ಪ್ರಯತ್ನಿಸುತ್ತಿದ್ದೇನೆ. ೧. ಪಂಪ ಭಾರತ / ವಿಕ್ರಮಾರ್ಜುನ ವಿಜಯ: ೨. ಗದುಗಿನ ಕುಮಾರವ್ಯಾಸ ಭಾರತ ೩. ಸೋಮೇಶ್ವರ ಶತಕ
Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process.
1. Email has larger reach.
With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage.
The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according to Radicati.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
Email is the currency of the web, and anybody who’s online has an active email address. And while Facebook and Twitter might seem pretty ubiquitous, the ongoing struggle over data breaches and privacy means plenty of people are exiting some social media channels.
So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
2. Email delivers your message.
If marketers have to choose between adding a subscriber to their email list, or gaining a new Facebook fan, they should go for the email subscriber every time.
This is a big deal when it comes to getting your messages in front of your desired audience.
On Facebook, if you post an update to your 10,000 fans only about 200 of them will even have a chance of seeing it in their News Feed. Alternatively, if you send an email campaign to 10,000 subscribers at least 9,000 of them will receive it in their inbox.
This means your message is 45 times more likely to be seen using email than Facebook.
Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list.
There are strict laws and regulations around SPAM laws, so if you’re emailing a prospect or customer, it’s because they gave you their permission. Now think about the ads in your Facebook News Feed – did you ask those companies to market to you?
Probably not. More than likely, you performed a Google search or visited their website. That’s decidedly different than proactively signing up from an email newsletter.
Email is proven to ensure your audience gets your message.
3. Email drives conversions.
Most marketers are laser focused on driving conversions. Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.
And when it comes to conversions, there isn’t a more powerful channel than email.
In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
This means you are 6x more likely to get someone to click through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you and this isn’t typically the case with social.
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.
What’s more, email is highly measurable. Campaign Monitor customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.
Additionally, those who integrate their email marketing into a CRM like Salesforce can see firsthand how their email marketing impacts business opportunities and deals.
As a marketer focused on nurturing leads and driving conversions—as most marketers are—email marketing trumps all other communication channels for business.
4. Email has a higher ROI.
Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.
It’s clear from these statistics that email is a cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?
It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to be hyper-targeted with your communications.
The more data you have about your customers in an email marketing tool like Campaign Monitor—including insights pulled in from integrated systems like your CRM, customer service solution, etc—the more targeted you can be.
Campaign Monitor customer Rip Curl utilized segmentation and dynamic content to deliver the right message to the right person. For example, they know the gender of their subscribers and where they are located geographically, so they can ensure that females in the United States receive a promotion about bathing suits during the summer months and males in Australia receive an email about wetsuits during the winter months.
This use of segmentation and dynamic content helps to ensure the content they send is relevant to every individual recipient and that relevance drives people to click-through, make purchases – and increase the ROI of their email marketing campaigns.
5. Email is the preferred communication channel.
For many, social networks are a personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they’re there to see photos and updates from people they know and care about.
Email, on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel.
Over the past few years, many brands have invested millions of dollars into buying large social followings in order to be able to communicate and engage with an audience.
But while businesses are investing in various social media platforms, Facebook has frequently updated its algorithm to reduce the amount of followers who will see a brand’s post, unless those posts are paid advertisements.
The issue with channels like Facebook and Twitter is they’re owned and controlled by third parties which means marketers are at the mercy of changes the platforms make to their platform.
Meanwhile, email isn’t owned or controlled by any one particular entity. It’s an open communication platform and there are a multitude of services that provide access to send and receive email.
The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.
7. Email will be around forever.
Remember MySpace? What?
The once-hot site was the largest social networking site in the world between 2005 and 2008, and in June 2006 surpassed Google as the most visited website in the United States. Yet where is MySpace now? All those users eventually moved on to other social networks, and the site is now the 1,500th most popular website in the United States.
Imagine investing significant amounts of time and money to build an audience on a platform only to find it a ghost town just a year or two later. The impact on your ability to reach and engage potential customers would be catastrophic.
Interestingly, the email space itself has evolved from a time where you needed a developer to build an email to today, where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails with ease. This shift has put the power of business email into the hands of more people.
Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.
Digital world meansdigital marketing it includes blogging, e-mail marketing, and much more this is the future of marketing with help of these we can achive oue goal easily. there is a big different between traditional marketing and digital marketing and this change makes a big difference and with the help of digital marketing we can save money,time and reach out n number of people which traditional marketing cannot make and as a career in digital marketing as many opportunities and earn good it is good source of income
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers and it’s cost effective but without power and internet you cannot do digital marketing
Digital Marketing Assets
Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (infographics, product shots, company photos, etc)
Written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Social media pages
As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
Digital Marketing Strategies
The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:
Paid Search Advertising
Search Engine Optimization (SEO)
Paid Social Media Advertising
Social Media Marketing
Conversion Rate Optimization (CRO)
Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks (“you’ll never believe what happens next!”). Often, native advertising can be a bit hard to spot, since it is usually mixed in with non-paid content recommendations…but that’s kind of the point.
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